Marisa Cioffi

Why Is International Franchising Booming After COVID-19?

Why Is International Franchising Booming After COVID-19?

The international franchising industry has witnessed a remarkable resurgence in the wake of the COVID-19 pandemic, emerging as a driving force in the revitalization of global businesses. Evolving consumer preferences, adaptive business strategies, and the increasing...

Preparing for Global Franchise Business Expansion

Preparing for Global Franchise Business Expansion

When considering expanding your company abroad, validating your franchise business concept and securing your brand are crucial steps that can significantly influence your success. These steps not only defend your interests but also empower you to make a confident leap...