Accurate Franchising, Inc.’s franchise consultants have years of experience getting underperforming franchises back on track. We’re part of United Franchise Group, one of the leading franchise companies going back 35 years. We know how to help just about any franchise brand perform better because we know how to stay on top.
If you’ve found your franchise growth has stagnated, you’ll find there could be numerous reasons why. Here, learn about some of the problems you could be facing and how Accurate Franchising, Inc. can help.
Your Message Isn’t Reaching Your Target Leads
If your leads have slowed down, there’s a good chance you’re not reaching the people you most desire notices your franchise. With inbound marketing strategies like search engine optimization and email marketing, there are countless ways to communicate with the leads you most want to invest in your brand. However, these strategies need to be fine-tuned and closely monitored to ensure they’re working effectively. Many franchisors don’t have the wherewithal or the expertise to do so, so the campaigns they’ve put into place don’t generate the best results.
Our franchise consultants can help. They know how to assess the efficacy of your existing marketing program, or if you don’t have one in place, they can build one up for you.
Your Competitors are Making a More Compelling Case
Even if you have the strongest franchise system worldwide, you need to convince prospective franchisees that your opportunity is the best one around. Possibly, you’re merely not making a strong enough case compared to your competition. There are a few ways this could happen:
- Your website doesn’t contain enough information about the investment or franchisee resources,
- Your Franchise Disclosure Document is sparse,
- And, Prospects aren’t familiar enough with your brand name.
Of course, Accurate Franchising, Inc. can help with all of this as well. We know how to retool websites and other content to better communicate your competitive advantages to prospects.
It could be that you are sending the right message to the right people, but you need to localize it even further. There could be a strong demand for your products and services in one part of the country, but not another. Along these lines, there might be exceptional demand for a brand like yours internationally. Geotargeting allows you to amplify your message in target areas, helping you connect with qualified investors who have been searching for an opportunity like yours.
Our franchise consultants can help you target a specific area and even cut through the red tape of franchising internationally.
These are just a few common reasons that many franchises underperform. Contact Accurate Franchising, Inc. today to see what our franchise consultants can do for you!