Many people think franchise consultants are in the business of helping small companies grow by franchising a good retail or service concept – which, of course, they are. But franchise consulting is also beneficial for established franchisors who want to jumpstart their franchise development efforts or upgrade their existing operations.
Ramp Up Your Franchise Sales
Franchise development is one of those jobs that can fall by the wayside in a busy operation. Accurate Franchising, Inc. knows that expert franchise consulting insights can help almost any company expand and thrive, even well-established franchises with years of success under their belt.
Successful franchisors are prone to putting to all their energy into helping the franchisees they already have instead of attracting and closing new deals. They know they should be investing in marketing to keep their pipeline full but it’s never as urgent as making sure everyday tasks are going smoothly. Before they know it, franchise sales are flat or slumping.
Many of Accurate Franchising, Inc.’s franchise consulting assignments come from established brands that need an objective outside opinion about their franchise development model. We typically start by helping them figure out what really sets their business apart from their competition. Once we know that, we can pinpoint any problem areas with their current marketing campaigns: do they need to update outdated websites or online ad campaigns? Do a deep dive into sales and marketing data to learn from past results? Or maybe just do a better job following up on qualified leads? Whatever the problem, a professional franchise consultant can help identify opportunities to refresh a tired marketing strategy or unfocused sales strategy.
International expansion can also be an exciting and rewarding next step for an established brand. It’s estimated that the global franchising industry will be worth $5 trillion in 2020.
Accurate Franchising, Inc. has helped many clients identify global growth opportunities that make sense based on population, culture, and local tastes. Our team of international franchise consulting professionals can launch worldwide expansion programs, as well as plan and deliver a master license agreement to service new owners wherever you want to go next.
Modernize Your Operations
Sometimes our franchise consulting clients tell us their marketing and sales teams are firing on all cylinders, but the operational side of the house needs improvement. Accurate Franchising, Inc. is often called on to help established franchisors become more efficient, which helps minimize support costs and the time it takes to resolve problems.
Whether you need better site selection, more and better communications and collaboration with franchisees, or new tools to manage royalties, if it’s an operational problem the chances are Accurate Franchising, Inc. has seen it before. We have a powerful network of real estate resources, custom franchise-specific customer relationship management (CRM) tools, and more than 30 years of experience managing over 200 of our own brands in 70 countries – all of which we put to work to improve our clients’ field and unit performance.
Our expert assessment of your current business model will tell you what’s working and what’s not. Then we’ll make sure you make any changes needed to put new processes and systems in place that make your model easy to replicate and manage. We’ll help you map your sales data and provide more operating data for franchisees. And every bit of advice will be based on something we’re doing now for our own brands, or something we’ve already successfully done before.
Accurate Franchising, Inc. has thirty years of experience in franchise consulting. Contact us today to find out how we can help take your established franchise to the next level.