Training is an essential component to any successful franchise, but there is such a thing as too much training. Over-training your franchisees can waste time and money, and leave them feeling frustrated and overwhelmed. So how do you know how to get the most out of training?
Every industry is different and the industry of your franchise will play an important role in how much training is needed. In general, think about how much training is required to learn how to run the daily operations of your franchise. Is there a special industry equipment people must learn how to operate? Are there numerous laws and regulations that govern your industry? The specific circumstances of your industry are going to play an important role in how much training is needed.
Next, you will want to consider how to set up franchisee training to ensure your company’s specific goals are met. What qualities are most important to your brand? Do you price customer service above all else? Are you providing products that require vigilant quality checks? The training you provide franchisee is an important part of ensuring your brand is consistent.
Once you have considered these factors, you can create a comprehensive and intensive training program. For most franchises, training lasts approximately two to three weeks and takes place at the headquarters of the franchise. This saves money and creates a sense of camaraderie among franchise owners. Limiting the training period to just a few weeks also ensures new owners are not required to spend long periods of time away from their families and other responsibilities before taking ownership of their franchise.
Most franchise experts agree that when a training program cannot be condensed into just a few weeks, that particular business model might not be ideal for franchising. As a franchisor, if you are asking new franchise owner to invest months to learn how to operate their franchise, it might be time to go back to the drawing board and re-assess your plan.
If you would like to know more about training or you want tips on creating a comprehensive and effective training program for your new franchise owners, contact Accurate Franchising.