To Learn How to Grow a Franchise, You Need to Connect with the Right Franchisees
Anyone can claim to be a franchise development consultant but Accurate Franchising, Inc. is the only franchise development firm with first-hand franchise experience. We know how to grow a franchise because we’ve done it ourselves. In fact, we’ve done it many times over. And because we’re in the business ourselves, we’re always ahead of the curve when it comes to franchise sales and marketing strategies. Our tools and techniques work for new brands and established franchisors alike. Our clients get more than a sales plan, they get all the benefits of our own real-world operating experience.
Accurate Franchising, Inc. can also connect you with our network of financing partners, at home and abroad, to make sure you have the financial resources you need to grow your franchise. You can complete our free franchise growth assessment to learn more about your financing options.
It’s Easier to Connect with Franchisees when You Know Where to Find Them
You can’t connect with prospective franchisees if you don’t know where to find them. We use a full suite of digital marketing techniques including optimized websites, paid digital ads, and content created for organic search, to reach people who are most likely to be interested in your unique offer. Our proprietary customer relationship management (CRM) tool can help you connect with and manage hundreds of incoming leads.
We generate tens of thousands of sales leads for our clients every year, and not just any leads – they’re highly qualified based on custom criteria. We’ll help you identify likely prospects, contact them, and track your actual closes and cost of acquisition. Whether it’s selling to first time franchisees or finding new investors for a resale, transactions are faster and easier when you know who to target and how to reach them.
Shared Values (Why Your Brand Matters)
Franchisors and franchisees depend on each other to win – it’s a symbiotic relationship based on shared values. That’s why it’s so important to choose franchisees wisely. Advance research into who your best investors are, where they live, and what they’re really looking for in a franchise investment opportunity are the keys to growing a franchise. Conversely, you should also have a clear picture of your ideal franchisee in mind, based on the requirements of your business model. We can help you connect with candidates who are enthusiastic about your brand and have the communications and management skills it takes to run a profitable business.
You should also research the consumers who come to your store locations or website. It’s easier to develop great marketing materials and choose sites for future locations to grow your franchise when you understand the brand and lifestyle preferences of your customer base.
As a franchisor, your brand, which includes your franchise system as well as your logo and corporate identity, is the essence of your promise to franchisees and their customers. It sets their expectations for quality and service and should be an expression of your shared values. A strong brand that connects with your franchisees and their customers is one of your most valuable assets.
Contact us and let Accurate Franchising, Inc. help you start connecting today.
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