Your franchise training and support programs are among the first things prospective investors will want to study. After all, one of the main reasons to franchise rather than start a business independently is that investors can look forward to the help they’ll receive from their franchisor. If you’re not offering the same level of support that your competitors are, prospects are likely to go another way.
Accurate Franchising, Inc. is part of United Franchise Group (UFG), a franchising powerhouse that’s been growing for 35 years. With brands like Signarama and Venture X, UFG has set a high standard for training and support that other brands try to emulate. Our franchise advisors are experts in refining these programs because they’ve been a part of developing them for UFG brands. That’s why they’re in a strong position to help you improve yours.
Here, review a few ways you can start improving your franchise training and support programs today.
1. Think Like a Newcomer
As a franchisor, nobody knows your business better than you do. You probably know all of your company’s processes and standards inside and out. However, the people who are considering investing in your brand may not know anything about your business – they perhaps may not have worked in the industry before.
Tailor your training program to investors like these, and provide them as much guidance as you can. Things like finding a location, or building it out, may seem simple to you, but newbies can use all the help they can get. Factor every detail into your training program.
2. Think Ahead
Today’s franchisees don’t just want help getting their business up and running; they want to know you’ll be there to support them well into the future. Adding ongoing training and support resources is a great way to set yourself apart from the competition. A few examples include:
- Professional development and ongoing training
- Business coaching
- Marketing programs
- Franchisee helplines
3. Invest in Research and Development
Franchisees want to know that the business they invest in will stay competitive. Show them how you help them to adapt to changing trends by investing in research and development and using the findings to keep their business model ahead of the curve.
For example, if you’re a restaurant franchise, show franchisees that you’ll adapt to changing consumer tastes by keeping your menu updated. If you’re a tech franchise, show them how you’ll stay on top of constantly evolving devices.
4. Let Our Franchise Advisors Help
If you already have a solid training and support program in place, let our experts take a look. We’d love to find ways for you to improve your offerings so you can better connect with prospective franchisees.
Contact Accurate Franchising, Inc. today to learn more about how to develop support programs that will set your brand apart.