Moving your franchise to the United States is one of the best ways to experience growth. International franchising can be lucrative, but only if it is done the right way and the franchise owner takes the time to understand the markets he or she plans to enter. Without a clear understanding of the US market, franchises are risking failure before they even transition to their new country. If you believe the next stop in your global franchise expansion is the United States, read on for some tips.
The first aspect of your business to consider is how it will be perceived by Americans. You are thinking about your brand and the impression it will make on the US market. For instance, how will your franchise’s brand name translate into English? Does your name have positive connotations and will it translate effectively? Sometimes just a slight modification is needed to ensure you are using the best possible name.
You will want to consider your logo, too, but less often than your name this will need to be tweaked. In most cases, a slight name change with the same international logo is the most efficient and effective option for your new market. Once you settle on your name and logo and if changes are needed, you will need to look into registering trademarks for those things for protection.
Once you consider how US consumers will accept your business, you will need to think about how the laws will play a role. Franchising laws in the United State are unique and very stringent with an eye toward consumer and investor protection. In order to successfully expand into the market you will need to familiarize yourself with these laws and ensure you meet all the necessary requirements to join the market legally and successfully.
You can anticipate it taking approximately six to nine months to register your franchise in the United States and get it up and running. Accurate Franchising can help you make this endeavor easier on you and your business.