How to Budget for Your Sales Goals

According to the International Franchise Association 2022 Franchising Economic Outlook report, franchising growth will expand by over 2% this year, adding 17,000 establishments to the market and bringing the total number of franchises to 792,014. While some franchise expansion can be attributed to existing business owners purchasing additional units, franchisors also have to consider outward marketing to bring new franchisees into the network.