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Camp Mirage

Children's Services & Education

About Camp Mirage

Camp Mirage is a summer day camp concept designed to bring the excitement, camaraderie, and feel of an overnight camp to a day camp setting. Serving children from kindergarten through 8th grade, the brand offers more than 40 themed weekly camp options spanning sports, science, arts, adventure, and other activities. The model emphasizes flexible programming, community connection, and creating lasting experiences for children and families.

Investment: $103,350–$141,500

Locations: USA

Founded1999

Franchising Since2024

Headquarters Plymouth, MI

Locations15+

Why Camp Mirage?

  • Established summer day camp concept with more than 25 years of operating
  • Diverse programming with 40+ themed camp options designed to keep children engaged throughout the summer.
  • Flexible business model offering summer programming along with before- and after-care
  • Comprehensive franchise training and ongoing support covering operations, marketing, administration, site selection, and camp opening.
  • Exclusive territories designed to support local market development and future
  • Scalable model with opportunities to bring Camp Mirage to growing communities

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