Our Goal Is to Help You Sell More
One of the biggest problems emerging franchisors have is effectively selling new franchise locations. Without a dedicated franchise sales lead generation program and a sales process, unfortunately, most emerging franchise brands will not hit their sales and profit goals. It goes without saying that the inability to effectively sell franchises is the primary reason most franchise concepts fail.
We speak with many business owners who have decided to franchise and have invested tens of thousands of dollars in creating legal entities and franchise disclosure documents that have yet to sell a single franchise location. This is because they were not properly equipped or prepared to compete against some of the mega brands with seemingly unlimited franchise sales and marketing budgets.
In order to avoid this common pitfall, it is imperative that you create a Franchise Sales Plan.
Let Us Help You with Sales!
In our thirty years in franchising, we have learned a lot about creating and perfecting franchise sales plans. Making a plan is the most important thing you can do as a franchisor because structuring your sales tactics will allow you to understand what is working and what isn’t.
When making a franchise sales plan, there are many things to think about, including where you want to sell, whom you want to sell to, how to qualify a prospect, and so much more. When you work with us, we will help you sort through the questions to make a solid plan.
When it comes to franchise sales, it is reasonable to expect your strategies to change over time. Changing business climates, changing franchise markets, and changing customers and franchisees all impact the way you sell your business. When we make a franchise sales plan, we keep that in mind, focusing on three main points to keep you flexible.
1. Set Goals
The first thing to do is set a goal for how many franchises you want to sell. You cannot adequately measure the success of your sales plan if you do not have a goal in mind before you start. Whether you want to sell 5 franchises or 100, decide that up front, and adjust your sales plan accordingly.
2. Measure Your Success
One of the most important services that Accurate Franchising offers is continual observation of your sales successes. As part of your franchise sales support, we are constantly measuring the relevant metrics to ensure that we are using the most effective sales tactics.
3. Evaluate and Adjust
Because we are constantly measuring your sales successes, we are constantly learning more about selling your franchise. When it becomes apparent that a particular technique is not working, we will make adjustments in an effort to improve it. Making adjustments when they are necessary will keep your business on the cutting edge of sales.
The bottom line is that you need to have a well-developed franchise sales plan and systems in place to help accomplish those goals. With 30 years of franchising experience, we have learned how to effectively accomplish your franchise sales goal. To get started, click here to complete our quick online form.
blog / latest news
Although not every business is right for franchising, there are several signs that can indicate yours is the perfect concept to do so. Here at Accurate Franchising, Inc., we have assessments, tools, and resources that can help you decide if your business is ready to become a franchise brand. We will work with you to…Read more
If your business is ready to expand, there are two ways to go about it: company-owned locations or franchising. Both have their advantages, but the biggest differences come down to growth. When you have several company-owned locations, there is a lot of work that you need to put in to each location to make sure…Read more
Once you have decided to expand your business through franchising, the next thing on the agenda is developing a structure that not only works for just one business but several franchises. In order to see your brand grow, it is important to develop an infrastructure and system that maximizes your franchisees’ potential for success. Accurate…Read more
Growing franchises is something we specialize in here at Accurate Franchising, Inc., and we are successful because of our experts, who are well-versed in lead generation. Generating leads is an important concept to understand when learning how to franchise your business. There are so many franchise opportunities out there that prospects may be having a…Read more
Once you have decided to franchise your business, you began a journey through an industry that has seen exponential growth over the years. According to the 2018 Franchise Business Outlook by The International Franchise Association, the franchising industry is expected to generate $450 billion, and opportunities may prove to have more stability and security in…Read more
As the saying goes, two is always better than one, and the same goes for business expansion. Three, four, five, or more locations are a true testament to a business’ growth, but how much will it all cost? Expanding through franchising is known to be potentially cheaper than opening multiple corporate-owned businesses, but where does…Read more
Starting a franchise is the best way to go about expanding your business without the hassle of owning multiple properties. Through franchising, franchisees have the ability to own a business, proudly displaying their proven hard work and representing what they stand for. However, in order to achieve this and foster successful franchises, finding the right…Read more
Once you took the step to turn your small business into a franchise, you probably thought, “now what?” Going through the motions of setting up a franchise brand may not have been enough to actually help it grow, but Accurate Franchising can help. Our 30+ years of experience in the industry has helped us get…Read more