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Discover how AFI helped Crema Rolls formalize operations, build franchise systems, and expand their dessert concept into new markets.
Crema Rolls built a loyal following by serving hand-crafted, Thai-style rolled ice cream in an experience-driven environment. With strong branding, operational consistency, and growing demand, the concept was primed for franchising. But to scale properly, they needed guidance on structuring their systems and building a strong foundation for growth.
AFI developed a tailored FDD that captured Crema Rolls’ operational model, revenue channels, and service flow — all in a compliant, franchise-ready format.
We mapped out a multi-phase growth plan focused on regional expansion, ideal market identification, and franchisee profiling to support long-term scalability.
AFI created a streamlined training system to ensure new franchisees could replicate the service quality, prep process, and customer experience that built Crema’s brand.
We helped refine Crema Rolls’ messaging to highlight its experiential value and differentiate it in the booming dessert and specialty treat market.
Crema Rolls now has the legal structure, operational systems, and franchise growth plan needed to scale with confidence. With a strong brand and proven demand, they’re well positioned to expand into new cities while preserving the unique guest experience that made them a local hit.
AFI helped us turn our passion into a repeatable business. Their step-by-step support gave us the tools to grow smart, not just fast.
Co-Founder | Crema RollsWe’ve helped 800+ brands grow. Yours could be next.
