Give us a call - 865.910.8149
Give us a call - 865.910.8149
See how AFI helped this innovative cross-border eCommerce brand scale internationally with a franchise-ready infrastructure.
Globbing reimagined international shopping by offering consumers easy access to top U.S. and European brands through a centralized eCommerce experience. With rapid global traction and interest from international partners, the Globbing team sought a way to expand into new markets — and franchising offered the perfect model. They partnered with AFI to help translate their tech-driven retail system into a scalable franchise opportunity.
AFI created a customized FDD that addressed Globbing’s tech-enabled model, international structure, and cross-border logistics — all in a compliant, franchise-ready format.
We developed a tailored global expansion plan focused on high-demand regions and strategic partner selection for market entry and long-term scalability.
AFI built a systems-driven training program to onboard international franchisees and ensure consistent service across locations and cultures.
We refined Globbing’s franchise messaging to highlight its innovation, speed, and global value — setting it apart in the modern eCommerce landscape.
With AFI’s support, Globbing now has a fully developed franchise offering equipped to scale into new markets. Their systems, brand identity, and operational structure are aligned for global growth — enabling new franchisees to bring Globbing’s tech-powered experience to consumers around the world.
We had an ambitious vision — AFI gave us the structure and guidance to franchise it globally. Their insight helped us
scale smart and stay true to our brand.
We’ve helped 800+ brands grow. Yours could be next.
