AFI helped Green Leaf systemize their operations, define their brand, and develop a franchise model built for long-term growth.
Green Leaf Massage + Day Spa had built a loyal customer base by delivering exceptional massage and spa services in a relaxing, professional environment. With a strong brand and rising demand for wellness experiences, they were ready to expand — but needed a structured franchise plan to do it right.
AFI created a compliant, franchise-ready FDD that clearly outlined Green Leaf’s operational model, services, and revenue streams.
We designed a tailored expansion plan targeting wellness-focused markets and franchisees aligned with Green Leaf’s service-driven mission.
Our team built a structured training system to ensure franchisees deliver a consistent guest experience across every location.
AFI refined Green Leaf’s messaging to highlight its wellness expertise and appeal to franchise prospects seeking purpose-driven businesses.
With a complete franchise foundation in place — including legal documentation, training systems, and a growth strategy — Green Leaf Massage + Day Spa is now positioned to expand its high-quality spa experience into new markets with confidence and consistency.
AFI gave us the tools and structure to franchise without losing what makes our brand special. Their expertise was a game-changer for our growth plans.
Founder | Green Leaf Massage + Day SpaWe’ve helped 800+ brands grow. Yours could be next.