AFI partnered with this trend-setting studio to structure their concept for rapid, service-focused expansion.
HoochiCoochi Wax Studio had already created a strong brand identity with loyal customers, a vibrant atmosphere, and a modern approach to waxing and self-care. With rising demand and strong community buzz, the founders were ready to grow — and needed a franchise partner to help them expand without losing their edge.
AFI built a compliant, franchise-ready FDD that reflected the brand’s personality while covering every key operational element and revenue model.
We designed a scalable rollout plan focused on targeting the right urban markets and lifestyle-aligned franchisees.
AFI developed an onboarding and training system to preserve quality, consistency, and customer experience across locations.
AFI refined HoochiCoochi’s brand to highlight its bold identity and stand out in the self-care space.
With AFI’s support, HoochiCoochi is now ready to expand with the legal, operational, and brand foundation in place. From first-time visitors to returning clients, their franchisees will be equipped to deliver the same empowering experience the studio is known for.
AFI helped us organize the chaos — their team knew exactly how tokeep our energy while building structure behind it.
Founder | HoochiCoochi Wax StudioWe’ve helped 800+ brands grow. Yours could be next.
