How Joe’s Bagel & Grill Went from Local Favorite to Scalable Franchise Concept

See how AFI helped Joe’s refine their model, build a franchise foundation, and prepare for growth across new markets.

The Opportunity

A Community Staple with National Potential

Joe’s Bagel & Grill was already beloved in its home market — serving up fresh, high-quality bagels, breakfast, and grill items in a fast-casual setting. With loyal customers and proven unit economics, Joe’s was ready to grow. To make that leap, they partnered with AFI to develop a franchise system built to maintain their reputation and support expansion.

Our Approach

Franchise Support Built for Growth

Franchise Disclosure Document

AFI crafted a clear, compliant FDD that detailed Joe’s operations, menu systems, and ownership structure for prospective franchisees.

Franchise Growth Strategy

We mapped out a regional development plan focused on high-traffic suburban areas, using local brand equity to drive expansion.

Franchise Training Program

AFI developed a streamlined onboarding program to teach new franchisees Joe’s service style, food prep systems, and customer experience standards.

Brand Positioning Support

We refined Joe’s messaging to highlight its “local deli feel meets fast-casual convenience,” helping it stand out in a competitive breakfast and lunch space.

The Outcome

Joe’s Is Ready to Grow — Without Losing What Makes It Special

With a full franchise system in place, Joe’s Bagel & Grill is now ready to bring its popular concept to new markets. Backed by AFI’s development expertise, the brand is scaling strategically — preserving its community-driven charm while expanding with confidence.

Working with Accurate Franchising gave us clarity and direction. We knew we had something special — now we have the tools to grow it.

Owner | Joe's Bagel & Grill

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