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AFI helped Malibu Pools prepare for expansion with a strong foundation in legal compliance, operational systems, and brand strategy.
Malibu Pools had earned a strong reputation in the luxury pool design and construction space — offering custom, high-quality builds with a focus on client experience. With increasing demand and a proven model, the brand was ready to franchise. They partnered with AFI to ensure their systems, structure, and messaging could support growth without sacrificing quality.
AFI created a comprehensive, franchise-compliant FDD that clearly outlined Malibu Pools’ business model and revenue structure.
We developed a growth plan focused on regional expansion and high-value territories that align with Malibu’s upscale service offering.
AFI created a streamlined training system to help franchisees deliver Malibu’s premium quality and client experience.
We refined Malibu’s brand story to emphasize craftsmanship, quality, and lifestyle appeal in a competitive home improvement space.
With a franchise framework in place, Malibu Pools is positioned to grow into new markets while preserving the high standards and personalized service that built their brand. Backed by AFI’s support, they’re entering the franchise world with confidence and clarity.
Accurate Franchising helped us turn a custom design business into a franchise system without losing the quality we’re known for.
Founder | Malibu PoolsWe’ve helped 800+ brands grow. Yours could be next.
