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AFI helped this globally recognized brand transition into franchising with full-service support across compliance, strategy, and scale.
Marilyn Monroe Spas brought a world-famous name into the modern beauty and wellness industry, offering a luxurious and recognizable spa experience. With global appeal and strong brand recognition, they were ready to scale — but needed the systems and infrastructure to support rapid franchise development. That’s where AFI stepped in.
AFI developed a clear, compliant FDD that outlined the spa’s service structure, branding standards, and franchise requirements.
We created a high-impact growth plan targeting luxury-driven markets, multi-unit operators, and international expansion opportunities.
AFI built a detailed training system to help franchisees deliver a consistent luxury spa experience aligned with the Marilyn Monroe brand.
We helped translate the glamour and legacy of the Marilyn Monroe name into a modern franchise offering that resonates with today’s wellness consumers.
With AFI’s full support, Marilyn Monroe Spas launched a franchise-ready model backed by systems, training, and strategy. Today, the brand continues to grow with a strong foundation that delivers luxury at scale — honoring the legacy of its namesake while appealing to a new generation of spa guests.
Accurate Franchising helped us take an iconic brand and build the systems needed to scale it globally — without losing the luxury or the legacy.
Executive Team | Marilyn Monroe SpasWe’ve helped 800+ brands grow. Yours could be next.
