How My Choice Hair Turned a Specialized Service Into a Scalable Franchise

AFI helped My Choice Hair expand its reach by building a franchise model that empowers local owners and helps bring confidence and personalized solutions to communities across the country.

The Opportunity

Serving a Niche Market with Nationwide Demand

My Choice Hair specializes in non-surgical hair replacement and custom wigs — offering confidence and care to clients experiencing hair loss due to medical conditions. With strong brand values, expert service, and a growing client base, the team saw franchising as the next step. They turned to AFI to help scale their impact through a structured, compassionate franchise system.

Our Approach

Franchise Support Built for Growth

Franchise Disclosure Document

AFI developed a compliant FDD that reflected My Choice Hair’s unique service model, while protecting the brand’s mission and methods.

Franchise Growth Strategy

We outlined a growth plan focused on high-need metro markets and operators aligned with the brand’s people-first purpose.

Franchise Training Program

AFI built a compassionate, process-driven training system to ensure consistent client care and operational excellence.

Brand Positioning Support

We refined the brand’s messaging to balance technical expertise with empathy — helping franchisees connect deeply with their communities.

The Outcome

Franchise-Ready and Purpose-Aligned

With AFI’s full franchise development support, My Choice Hair now has the systems, structure, and story needed to grow into new markets — without losing the personalized service that defines the brand. The company is now positioned to expand its impact through values-driven franchisees who care just as deeply about clients as the founders do.

Accurate Franchising understood our mission from day one. They helped us create a franchise model that keeps our values at the center — and prepares us for growth.

Founder | My Choice Hair

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