How Pranama Turned a Purpose-Driven Yoga Studio into a Scalable Franchise Brand

AFI helped Pranama structure its systems, develop a clear franchise path, and expand its mission of mindful movement into new markets.

The Opportunity

From Wellness Community to Franchise Opportunity

Pranama had built more than a yoga studio — it had created a deeply rooted wellness experience focused on connection, growth, and holistic health. With a loyal community and proven success in its model, the founders wanted to franchise without losing their mission or culture. AFI stepped in to bring structure, legal readiness, and growth planning to the vision.

Our Approach

Franchise Support Built for Growth

Franchise Disclosure Document

AFI created a clear, mission-aligned FDD that captured Pranama’s unique studio model and protected its brand values.

Franchise Growth Strategy

We outlined a development strategy focused on wellness-minded markets and community-driven franchisees aligned with Pranama’s purpose.

Franchise Training Program

AFI built a training system that ensured consistent client experience, teacher standards, and operational clarity across new studios.

Brand Positioning Support

We helped refine Pranama’s messaging to highlight its values-driven identity and differentiate it in the growing boutique fitness space.

The Outcome

Mindful Growth with Mission at the Core

With AFI’s support, Pranama now has the tools and structure to expand thoughtfully. Its franchise system supports both business success and personal transformation — empowering new franchisees to build profitable studios rooted in purpose, not just process.

Accurate Franchising helped us grow without compromising what makes Pranama special. Their team really understood how to align systems with our mission.

Founder | Pranama

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