How Sit Still Scaled a Boutique Kids’ Salon Into a Modern Franchise

AFI helped Sit Still build a franchise system that preserves the brand’s creativity, culture, and community appeal.

The Opportunity

A Fresh Take on Family-Friendly Haircare

Sit Still Salon + Shoppe turned the traditional kids’ salon into a modern experience — combining high-quality cuts, curated retail, and design-forward interiors. With growing brand interest and strong customer loyalty, the concept was ready to franchise. AFI partnered with Sit Still to help translate their boutique model into a replicable, scalable system.

Our Approach

Franchise Support Built for Growth

Franchise Disclosure Document

AFI created a compliant, franchise-ready FDD that reflected Sit Still’s hybrid salon-and-retail business structure.

Franchise Growth Strategy

We developed a franchise expansion roadmap tailored to style-savvy suburbs and parent-driven markets.

Franchise Training Program

AFI built a training system to help franchisees deliver the same thoughtful service and brand atmosphere at every location.

Brand Positioning Support

We refined Sit Still’s brand voice and visuals to resonate with design-conscious families and stand out in the children’s wellness space.

The Outcome

Stylish, Scalable, and Franchise-Ready

With a franchise system grounded in thoughtful operations, consistent branding, and customer experience, Sit Still Salon + Shoppe is now positioned to expand across the country. AFI’s strategic guidance ensured that every step of growth aligns with what makes the brand unique.

AFI helped us protect our boutique brand while building the foundation to scale. Their process gave us clarity and confidence.

Founder | Sit Still Salon + Shoppe

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