AFI helped Toby’s package its bold, fast-casual Latin cuisine into a scalable franchise model built for growth.
Toby’s Latin Grill had already gained a following for its authentic recipes, fast service, and flavorful dishes that blended Latin tradition with modern speed. With proven local success and a strong identity, the brand was ready to expand. The founders partnered with AFI to turn their concept into a franchise-ready system that could grow without losing its roots.
AFI developed a compliant, well-structured FDD that clearly outlined Toby’s operations, menu, and ownership opportunities.
We created a regional growth plan targeting urban markets and food-forward franchise operators aligned with the brand’s energy.
AFI built a repeatable training system to maintain food quality, service standards, and operational consistency across every location.
We helped define Toby’s brand voice and visuals to emphasize authenticity, speed, and bold Latin flavor in the competitive fast-casual space.
With AFI’s full development support, Toby’s Latin Grill now has a complete franchise system in place — including documentation, training, and a clear growth strategy. The brand is ready to bring its Latin-inspired menu to new markets with franchisees who share its passion and energy.
Working with AFI gave us everything we needed to franchise confidently. They understood our brand, our culture, and how to help us grow the right way.
Founder | Toby's Latin GrillWe’ve helped 800+ brands grow. Yours could be next.
