How Towne Post Turned Local Publishing into a Scalable Franchise Model

AFI helped Towne Post build a franchise system around its innovative community magazine model — backed by strong systems, tech, and training.

The Opportunity

Transforming Local Media into a Scalable Brand

Towne Post Network created a smart, modern solution for hyperlocal publishing — empowering entrepreneurs to run community magazines using a centralized tech platform and proven ad model. With growth already happening organically, the leadership team saw franchising as the next step. AFI was brought in to build the franchise infrastructure needed to support rapid, replicable expansion.

Our Approach

Franchise Support Built for Growth

Franchise Disclosure Document

AFI developed a clear, franchise-compliant FDD tailored to Towne Post’s publishing model, support systems, and digital tools.

Franchise Growth Strategy

We outlined a franchise roadmap targeting small business owners, creatives, and local influencers in untapped regional markets.

Franchise Training Program

AFI built a training program that covered sales, publishing workflows, platform use, and community engagement.

Brand Positioning Support

We helped sharpen Towne Post’s messaging to emphasize freedom, local connection, and a turnkey path to owning a media business.

The Outcome

A Local Media Brand Ready to Scale Nationwidet

With a fully developed franchise system, Towne Post is now positioned to bring its tech-powered publishing model to markets across the country. AFI’s support helped solidify the legal, strategic, and operational components needed to grow while maintaining Towne Post’s local-first feel and entrepreneurial appeal.

AFI helped us turn a media idea into a real franchise. Their team understood how to scale our systems while staying true to our mission.

Founder | Towne Post Network, Inc.

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