Goals vs to-do lists

Whether you’re starting your very first business, a new venture, or your business is in growth mode, setting goals is fundamental to your overall success—and the success of those around you!

Goals are bigger-picture objectives that, when achieved, can take the company to new heights or lead an individual to a title promotion or pay raise. Every company—no matter how big or small—needs to have goals. And each person within that company should have their own set of goals.

I’ve certainly learned the importance of goals throughout my 36-year career as an entrepreneur and business leader. Setting and attaining achievable goals helped scale my business from a single storefront in New York into an international conglomerate of successful business-to-business franchise systems spanning more than 60 countries.