MARKET DRIVEN STRATEGIES
International franchise advising firm with offices worldwide representing franchisors in over 80+ countries
Where Should You Bring Your Franchise Opportunity?
Finding the right cities and locations to fit your brand may seem like just another thing on your list, but do not underestimate the importance of location. It’s not by accident that location, location, and location are the three most important things in real estate, and franchising is certainly no different.
What to Look for in a Location
As you probably know, in order to succeed as a franchise, your brand needs to be able to thrive in a variety of markets with different owners and customers. Some of the top franchise cities have a few things in common, including:
- Large populations: Simply put, the larger the population, the larger your customer/client base. A highly populated area gets your brand lots of impressions, especially if you help your franchisee choose a smart location with high traffic.
- Steady growth: “Growth” is a word that franchisors love to hear! Choosing a city with steady population and economic growth is a smart choice.
- Diversity: Look for a city with a diverse population and economy for a greater chance of success. You don’t want your franchisees to get stuck in a place where one industry dominates the entire business landscape.
- Balanced competition: Competition is tricky. On the one hand, you don’t want to sell a franchise opportunity in a city that is already saturated with businesses just like yours. On the other hand, it might be a sign if your target location doesn’t have any companies that do what you do.
You may think you can’t sell your franchise in cities far away from your own, but with our help you can! We have the experience and man power to help you handle advertising and expanding all over the country, or even the world!
After you have advertised your brand and sold a franchise, remember to think about the logistics of training and supporting a distant franchisee. One of the things that makes franchise opportunities so appealing to investors is the support they will get from you, the franchisor, so be prepared to offer that kind of support. Even though supporting distant franchisees requires work from you, the rewards you reap are well worth it.