AFI CLIENT SPOTLIGHT:
TOBY’S LATIN GRILL
In our decades of experience, AFI is proud to have assisted countless businesses with their franchise growth. We have worked hard to be the leader in franchise consultants by assisting hundreds of brands expand their franchise systems around the world.
One of our clients undergoing such expansion is Toby’s Latin Grill. We are excited to work with this up-and-coming franchise based in sunny southern California. Toby’s is already locally famous for its charcoal-grilled chicken as well as its Cuban and Latin food, so franchising will take that fame and help it grow.
CUBAN AND LATIN FOOD AROUND LOS ANGELES
Headquartered in Santa Ana, California, Toby’s Latin Grill is a unique place. Their proven method of delivering the juiciest, most flavorful meats has earned them a name for themselves at their small restaurant. In spite of little parking, the Santa Ana spot is constantly busy with lines running out the door.
LET THEM EAT CHICKEN
Toby’s Latin Grill is famous for its chicken, which was created by founder Cristobal “Toby” Rodriguez when he found an old recipe that his father brought when he immigrated from Cuba. This garlic-lime marinade sets the tone for the flavor of all the meats they serve, though the tender, juicy, and flavorful chicken is still the most popular menu item (it makes up a whopping 70% of the restaurant’s sales!). Grilling on good, old-fashioned charcoal seals the deal, adding the natural flavor of charcoal which is the perfect complement for the marinade.
- Cuban food
- Black beans
- Cuban and Medianoche sandwiches
- Cuban and Latin pastries
JOIN THE FRANCHISE EXPANSION
Finally, in November 2017 family friend Frank Sariol suggested franchising.
From there, the growth has exploded. Two flagship locations are slated to open in September, 2018 where Toby’s Latin Grill franchisees will receive their training to open their own stores. Within the next five years, Toby’s expects to award 51 new franchises and 5 corporate stores.
WORKING WITH ACCURATE FRANCHISING, INC.
Toby’s Latin Grill has found an excellent resource in Accurate Franchising, Inc. With our expertise they can focus on what they do best: making delicious chicken. Take a look at what Toby’s CEO, Frank R. Sariol, has to say about working with us:
“I recommend highly the team at Accurate Franchising.”