Marketing your franchise is an essential part of success, but many franchisors are lost when it comes to marketing. And when there is no system at the top for marketing a franchise – to franchisees or to customers – failure is more likely. What are some of the things you can do to improve your franchise marketing and how can Accurate Franchising, Inc. help?
1. Importance of Collaboration
First, it is important to understand the importance of collaboration, between the franchisor and the franchisee. It is essential there be an open line of communication and that franchisors and franchisees be able to share data and discuss decisions right from the start. We will help you identify and fill marketing communication gaps, so everyone involved in your franchise is able to function and deal with information effectively.
2. Balance Between Franchise Marketing and Franchise Consistency
Next, we will help you strike a balance between local franchise marketing and franchise consistency. It is important franchisees target their local audience, but it is also important there be consistency in your brand. There is a successful way to give some autonomy to franchisees without sacrificing the overall concept behind your marketing.
3. System for Managing Data
We also find it helpful to create a system for managing data. These systems help you gain insight into marketing performance at each location, so you are able to see what is working and what is not. Then you can use that information to coach your franchisees. When you and your franchisees are viewing the same data, it is easier to have clear and effective discussions about the status of a franchise and goals for the future.
This also helps you adopt tools and strategies that are being used throughout your franchise. If something is successful at one location, there is a good chance it could work elsewhere. There is no reason to be alarmed if a franchisee wants to try something or be unique, and in the long run, it could help everyone involved. You just need to have a system in place for franchise marketing so you can monitor the actions of your franchisees and implement what works at all of the franchise locations.
Want to learn more? We will help you get a system in place for marketing your franchise.