As you strategize marketing your franchise business, you need to keep in mind inbound and outbound strategies and how to balance the two. Outbound marketing refers to strategies that are geared towards a wide audience: billboards, radio and TV ads, and print advertisements, for instance, aren’t usually tailored to a specific group because just about anyone could see them. While they can make a significant number of impressions every day, there’s no perfect way to ensure they’re making the right impressions. That’s where inbound marketing comes in!
Unlike outbound marketing strategies, inbound is all about connecting with the people who would be most interested in your franchise opportunity. Using data from sources like Google and Facebook, we’re able to get your ads in front of the right people, increasing engagement in your ads and ensuring that you get the best returns for your marketing spend.
Learn more about the value of inbound franchise marketing, here.
Market Your Franchise Business with SEO
One of the most important inbound franchise marketing strategies is search engine optimization (SEO). SEO is all about finding out what your target investors are searching for online and then integrating keywords into your content that will place it into their search results. Accurate Franchising, Inc. knows how to do this and can help keep your strategy current so that your brand stays on your audience’s radar.
SEM & Paid Advertising
Search engine management (SEM) is similar to SEO but deals with paid advertisements rather than organic results. Using pay-per-click ads, you can boost your content to the top of the results to better grab your audience’ attention. Best of all, as the name implies, you only pay for the clicks you receive.
Similar systems exist on social media, as well.
Boost Your Social Media Presence
Another valuable inbound marketing strategy is to leverage social media. People spend countless hours on social media every day, both for business and pleasure. Companies like Facebook have collected data on their users that allows them to pinpoint their interests and goals to carefully target users with ads that would interest them. That’s excellent news for franchisors like you who are looking for just the right people to invest.
Accurate Franchising, Inc. can help you get inside these companies’ algorithms so your posts reach the right audience and generate engagement. That way your business can build its reputation while finding new leads.
These are just a few of the benefits of inbound franchise marketing strategies. Contact us today to learn how Accurate Franchising, Inc. can help you get more for your marketing budget.
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