It’s no secret why starting a franchise has proven so popular. It allows you to both simply your business as well as put you in a good position to expand. However, there are several challenges involved, and those challenged often easily deter prospective franchisees. You might be wondering what steps you can take to ensure your franchise gets off to a solid start, and that’s where we come in. Accurate Franchising has been helping business owners reach their franchising goals for over 30 years. We understand that the transition from a independent business to a franchise takes a lot of time and planning, but with a franchise consulting firm that functions are both consultants and franchisors, you can be confident that we have the answers. Here’s how we can help you make your franchise dreams a reality.
Develop a Plan
At Accurate Franchising, we work directly with our clients to establish an individualized plan according to their specific brand. We aim to fully understand our client’s business model and concept to determine if it is franchise-worthy, and whether there is enough demand. First, we’ll have the business owner fill out a franchise feasibility form, which gives us necessary insight into their current business model, and how marketable it will be as a franchise. If determine that it has potential, we can begin creating a franchise development plan and structure.
Design a Marketing Strategy
One of the most important steps in our process is helping you find prospects who would make good franchisees within your system. Through our own market research and the information you provide us, we’ll work together to establish a marketing strategy that pinpoints the demographics you’re looking for and generates leads. Our lead generation strategies have worked incredibly well for many of our clients, even helping us to identify as many as 40,000 to 50,000 franchise sales leads. To do this, we utilize several proven strategies like updating the website, taking advantage of paid ads, creating targeted content, and more.
Plan for Continued Growth
Once you have a few franchises up and running, we can finally move into more in-depth marketing. This includes national branding campaigns that are also designed to promote the growth of your individual franchises. We use a franchise CRM program that allows you to easily access sales leads, and spend more time and focus more on the important aspects of your franchise. Since we want you to grow your franchise as widely as possible, we also help you expand your brand internationally. Through targeted research, we determine locations outside the US that have demographics well suited to your business.
To take advantage of all the benefits Accurate Franchise offers, reach out to us today and learn how we can be of assistance to you.